5 Effective Ways to Promote Your Website For Free Online

1. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

2. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

5. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

Internet Marketing Agency – Worried You’ll Make a Mistake When Hiring an Internet Marketing Agency?

The right internet marketing agency is a critical component to your success online. You need to know that you are partnering with someone that is as invested in your success as you are. Finding the right combination of cutting edge digital techniques and tried and true marketing concepts can be a challenge. Avoid these common mistakes when engaging an internet marketing agency.

Two Unique Words: Internet and Marketing

You’ve probably heard that some companies make the mistake of relying on their web developer for marketing help or a marketing outlet for internet help. That’s not the right thing to do. You need a true internet marketing agency that understands both how to create a marketing plan and how to effectively implement it online. You want someone that understands that you have a brand and you want to enhance it with an effective and coherent online strategy.

While the Web is World-Wide, It is not One-Size

What is article marketing or video marketing or web 2.0 or blogging or…well, you get the picture. There are a whole slew of different media on the internet and almost every one of them can be used by your internet marketing agency. Look out for companies that promote a one-size fits all package or policy. You need someone that is going to work with you to understand your business and what strategies will work best for your goals.

The Key(word) to Effective Marketing is Research

Many companies go in to online marketing thinking, “I need to get ranked for this keyword,” or “My business is all about that keyword.” Beware of the apathetic company that just takes your word for it. It is the duty of your phenomenal internet marketing agency to find the best keywords and phrases that will actually convert into customers – and make you money. Marketing gets your message out; effective marketing puts your message right in front of your potential clients.

Yes, Split Some Hairs

The best marketing firms out there make their most important contribution well before a campaign is ever run. How do they do it – by split-testing. Avoid a foolish company that just wants to make some changes to your site’s copy and add a couple of meta-tags. Your digital marketing is a long term relationship. A professional internet marketing agency is going to stay with you and test multiple messages on multiple keywords through multiple channels.

Brand New World

Your message is important. That being said, people often buy from people they know, like and trust. Your online presence is the perfect way to create a brand that allows your clients and your potential clients to know, like and trust you. If an online marketing company doesn’t understand your brand or, worse yet, thinks brands don’t matter, run don’t walk – get away – quickly. Your internet marketing agency will help you create a coherent and comprehensive online brand that will turn your clients into fanatical supporters of you and your products.

Know Now, Know Later

The internet is constantly changing. Whether it’s a search engine changing parameters or your clients becoming mobile, you need an internet marketing agency that is on the cutting edge of technology and trends. Watch out for the lazy company that is riding on past success. Engage with someone that is highly active in the marketing and online communities.

You want the best digital marketing company to bring you and your online image out of the dark ages and into the light of the future. That brochure site from the 90′s will make today’s savvy consumers flee – and head right for your competitors. When you get powerful strategies and cutting edge implementation from a top-notch internet marketing agency, they’ll be beating down YOUR door.

4 Things You Need to Check Before You Start a Home Based Business

Congratulations, you finally decided to take control of your life and start a home based business. The question now is: which one?With so many home based business opportunities out there, it is easy to get lost in the sea of possibilities. How can you make sure the program you choose will generate the income and personal freedom you desire?Here are four questions you need to ask when evaluating programs that will make sure you start a home based business that fits your goals.What is the marketing support of the program?Every day, people start a home based business and every day, a good portion of them fail because the marketing plan they used was unsuccessful at generating income. So the first thing you want to ask is: what techniques are being used to market the product or service?Are they using outdated methods that have been proven ineffective? Do they limit the use of techniques that may be better in this digital age such as internet marketing? Not every program is onboard with the idea of using the internet to sell to prospects even though it is proving to be a better way to reach them.If the opportunity you are considering lacks a good marketing plan, chances are it won’t help you achieve your goals no matter how hard you work at it.How much money are you required to pay out up front and how long will it take to make it back?It is generally expected that you will front some money when you start a home based business. Is it something you can afford to shell out? Are you getting a good value for your money?It is never a good idea to tie up your cash in a kit full of product that you can’t sell. Additionally, calculate how long it will take to recoup your investment. If it takes more than a few months of honest effort to make your money back, you would be better off looking at a different opportunity.How much of your time is required to run the business?Most of us start a home based business because we believe working from home will allow us to spend more time doing the things we really want to do. But you don’t want to jump from the frying pan and directly into the fire by joining a program that requires you to spend most of your time in other people’s homes.If you are required to give presentations, find out how long they are and how many you have to do a week. If you have to spend forty hours a week doing presentations outside your home in order to make money then you might want to look for something else.Is the program duplicable?Many programs will pay you a referral fee just for providing others with the opportunity to start a home based business of their own. Because of this, you want to make sure that getting into the program is fairly easy. If starting with the program proves to be a lesson in frustration for your potential business partners, chances are good that they won’t bother to join.There are no guarantees that when you start a home based business you will be wildly successful. However by taking time to thoroughly investigate opportunities up front, you will save yourself time and money and ensure that you launch off on the right foot. The successful one.

Home Based Business – Where to Start or Not Start Making a Living From Home!

When you start looking for a home based business you can bet your pants, you will run into a lot of people out there trying to take your money. People love to call themselves gurus and make you feel like you have to have there leadership in order to be successfully. Well I’m here to tell you, they will just run you in circles! And take your money.When I started looking into a home based business I fell straight into the trap that these so called gurus set for me. In fact I fell into it for almost $10,000! This was money I didn’t have, but at the time I didn’t have anybody to help me find my way through the home business jungle. Does this sound familiar?Well if you are lucky enough and haven’t fell for a get quick rich scheme yet, just hold onto your wallet. Because I’m here to tell you that there is no such thing as get rich quick, unless you have a rich relative that leaves you a lot of money quick. All you have to do is Google how to start a home business and there will be plenty of people out there asking you to sign up for therefree videos or how to make money with there e books. Luckily most of these come with a money back guarantee. If they don’t come with a money back guarantee then definitely do not purchase there product!If the curiosity is too much for you then go ahead and purchase some of them, just remember to get your money back before time runs out. I have bought many many money making products and have found out that most just do not work. They tell you follow my directions and you will be rolling in the dough next week, tomorrow even! This is just crazy.Here are some things to look out for.
Easy money as an affiliate
Build you web page today and make money tomorrow
No computer experience needed
Put you marketing on automatic
Brand new amazing marketing method
My favorite is – Brand new amazing marketing method or brand new marketing method that will have you swimming in targeted traffic tomorrow. Well I’m gonna tell you a little secret about this one. If somebody figured out a brand new marketing method that actually did this, they would keep it to themselves so they could capitalize on it as much as they possibly could. Wouldn’t you?There are many more than the ones listed above, but these will definitely make you curious enough to wonder if there is an easy way to make money on line at home. There are some that say that it is so easy to make money with there product all you have to do is, put their banners on your web page and sell there product. Just remember you have to have a web page that has traffic coming to it in the first place to successfully sell their product. Also remember you need targeted traffic that actually is interested in the products you offer before you have any hopes of making any sells.I will continue to explain how you can be successful in a home based business in later articles. The first thing you have to do is put yourself in the mind setting – that it is going to take a lot of work from you in order to be successful. You also have to realize in order to have a successful business you have to treat it like a serious business. This doesn’t mean you can put up a website today and be cruising on your yacht tomorrow. This means you have to get ready to learn a lot about true honest marketing and be willing to work to be truly successfully. A real business isn’t built overnight and neither is a home based internet business.

Discussing Home Based Business

Many of us have considered setting up a home based business. It’s fast, it’s convenient, and the money’s good! Today, there are a staggering number of over 11,000 home based business opportunities available, so making the right choice is obviously difficult. One must always look for solid product, benefiting compensation, and great training and support, when it comes to choosing a home based business. Now let’s take those points one by one.Firstly, you need to find a product with a solid product – is it something people actually need? Will it sell? Or is it just another run-of-the-mill product? Consider that carefully. Secondly, you should find a company with a compensation plan that should benefit you. And lastly, you need good training to work from home. Ensure you have mentors, ensure that you have all the support you need, and never settle for a company that doesn’t provide any training.There are many ideas we shall give you, for setting up your own home based business. You can be a Personal Trainer (in which case you should check out the National Federation of Professional Trainers) or a Yoga Instructor (share your expertise with Yoga classes), or you can even try tutoring at home. Advertise your classes at local schools, shops, and other places which families frequently visit. One could even set up a home based business of consultancy – in various industries like finance, marketing, or public relations.Then there’s also the option of content writing, if you have good command over a language, or even proof-reading, if you are quick in spotting errors. Another home based business is medical and legal transcription – you can check local community colleges or the Web for transcription training courses. If you are artistic and technology-friendly, you could become a Web designer, as there is a huge demand for designers.Desktop publishing is another opportunity for home based business, if you are creative and can put together brochures and newsletters. Offer your desktop publishing services to other small businesses, a word of caution though – softwares are often expensive, so do your research and try to give trial runs before investing in one. If your photography is good, you can open your own studio, and you could even try remodeling homes, if you are gifted at interior design! The American Society of Interior Designs Web site provides resources for those who want to become interior designers, and also includes a list of each state’s requirements for licensing.You could also become a Chef, or go into the catering business, design gift baskets, etc. If you have an eye for jewelry, you can become a custom jewelry designer, and if your taste in clothes is good, you could become a personal shopper for the rich and famous!However, the important thing to remember is that you must invest time in your home based business, and your commitment must be very high. There are certain pros and cons to home based businesses. The main pro is that for the most part, you are your own boss, and you can decide your own hours and payment, depending on the work you are doing. The con is that the work can sometimes get a little boring and repetitive.

Attention International Business Opportunity Seekers

Here in the United States, the current economy has created a paradigm shift in how families work to generate income in order to sustain their way of life for their families. Millions of people coming from all socio-economic backgrounds, races and religions are leveraging the power of the internet to create and build wealth.

The task of choosing the best virtual business model can be daunting. You must do your due diligence to research and choose the right one for you.

Beware of any business opportunity that proclaims a specific amount of income to be generated within a certain amount of days. Success takes hard work. You must be willing to make a commitment to your business.

Key factors you’ll want to consider when seeking an international business opportunity

1. Can the Business products or services be offered to a global community?

Diversification is a significant component of any successful business. You should only want to invest in a business that offers this. As the saying goes, “You do not want to put all of your eggs into one basket”. Not only do you want to make certain you have a diversified product line, you don’t want to be stuck in one geographical location either. Finding a virtual business should alleviate this problem for you.

Be aware that for every opportunity you research, people will have posted something on-line saying it’s a scam. While seeking opportunities take into consideration the transparency of the particular business or company. You should be allowed to have access to calls or webinars before making your decision to invest in the particular business opportunity.

2. Does This Business Opportunity Provide Leverage?

If you are an international business opportunity seeker, then you must be aware of how significant leveraging the power of the internet is. Perhaps you already use the internet as a power tool in your business or personal life. When we learn to leverage this technology in our business it saves valuable time, connects us world wide and provides us infinite possibilities, all while we sleep.

The business opportunity should also provide you with continued training and support. You will want to leverage the experiences and expertise of those who are teaching and leading you on your path to success. You want to get maximum results and the greatest return on your investment.

3. Does the Business Opportunity I am Seeking Have a Proven System in Place?

In order to operate your virtual business you will want to make certain that whatever business opportunity you choose, that it has an easy to follow system in place. This should include a web page or landing page system, a virtual back-office, tutorials, coaching support and training. The system should be easy to follow no matter what skill sets you may be starting out with on your new venture.

This system should be designed to operate 24 hours a day, seven days a week from any where in the world.

It should be well established and credible in the particular industry you are researching.

4. Does The International Business Opportunity I am Seeking Have a Lucrative Pay Plan?

Make certain when researching your business opportunities that you understand the pay plan or compensation plan. With many virtual business models there often times can only be compensation when you have a certain number of people who joined your team. You may find that some opportunities require a minimal monthly purchase of products as well.

An opportunity that provides you with multiple income streams both passive and residual with out any of the prerequisites for the number of people on your team or reoccurring product requirements, is the most optimal as well as sustainable.

You are bound to have reoccurring monthly fees in order to operate and manage your business ie. web pages, auto-responders for email, marketing services etc.. However, purchasing consumable products each month should not be a deciding factor determining your compensation.

Look for a pay plan that allows wealth creation. You are here to play a bigger game maximizing your time on this planet. No matter what country you live in, business opportunities surround you if you have internet access. All that is missing is you taking action to discover which one is most in alignment with who you are and where you want to go.

Believe in the vision that you have for yourself moving forward in your life. As our fellow entrepreneur Napolean Hill said long ago, “Whatever the mind can conceive and believe, it can achieve.”

Lynn Clarke is a dynamic Home Based Business Consultant [http://www.believeinthevision.com/?t=ezine] leading others to discover their entrepreneurial opportunities. She is dedicated to assisting her team of worldwide members create extraordinary, fulfilled lives & paying it forward. Lynn is a leader for female entrepreneurs [http://www.womenentrepreneuracademy.com/?t=ezine] on their journey in business, mentoring and ensuring in their sustainable success. She teaches current trends in the marketplace, foundational principles from the past & mastery of skills for an abundant and purposeful future.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.